So, you’ve finally decided to dive into email marketing—yay—but now you’re staring at a blank screen, unsure of where to start. If you’ve ever found yourself thinking, What do I even write? How do I get my emails set up?, you’re not alone!
The good news? I’ve got you covered. One of the best things you can do for your business is set up an automated welcome email flow. It’s the easiest way to make a killer first impression, build trust with your new subscribers, and start making sales while you sleep.
And guess what? It doesn’t have to be hard, techy, or time-consuming.
In this post, I’ll walk you through exactly how to set up your first welcome email flow (even if you’re brand new to email marketing), and I’m giving you a free template to help you get started.
Why You Need a Welcome Email Flow
Before we jump into the how, let’s quickly talk about the why. Why is a welcome email flow so important?
When someone subscribes to your email list, it’s like they’re raising their hand and saying, “Hey, I want to hear more from you!” It’s the perfect opportunity to introduce yourself, show them what you’re about, and guide them toward your offers.
But here’s the thing: timing is everything.
If you don’t engage your new subscribers right away, they’re likely to forget who you are, lose interest, or even worse—unsubscribe. A welcome flow automates this process, so your emails hit their inbox immediately, even if you’re not at your computer.
Here’s why a welcome email flow is a total game-changer:
- Builds trust: It gives your audience a first impression of your brand and starts building a relationship.
- Sets expectations: You can let them know what they’ll be getting from you (whether it’s weekly emails, special offers, or exclusive tips).
- Boosts sales: By offering value upfront, you’re leading them toward your products or services without being pushy.
What Should Be in Your Welcome Email Flow?
Okay, so you’re sold on the idea of setting up a welcome flow. But what exactly should be in it?
Let’s break it down:
1. The Welcome Email (The First Impression)
Your first email should do one thing—welcome your new subscribers with open arms! Let them know they’re in the right place and what they can expect from being on your list.
Here’s what to include:
- A warm welcome (keep it friendly and personal).
- A little intro about who you are and what your brand stands for.
- Let them know what’s coming up next—whether that’s valuable content, offers, or exclusive tips.
Quick Tip:
This is also the perfect place to drop a freebie or discount to make them feel like they’ve made the right choice by subscribing!
2. The Value-Driven Email
Now that you’ve welcomed them, your second email should focus on delivering real value. Think about what your audience cares about the most—what problems are they trying to solve? What do they struggle with? Use this email to give them a quick win.
Here’s what to include:
- A helpful tip, hack, or resource that relates to your business.
- A story about a challenge you’ve overcome that they might relate to.
- A subtle nudge toward a product or service (but don’t make this email super salesy).
Quick Tip:
When you’re sharing a story, keep it real and relatable. Your audience will connect with you more when they see the human side of your business.
3. The Soft-Sell Email
By the time your third email lands, your audience should feel comfortable with you, and now’s the time to introduce them to one of your offers. Don’t be pushy—just share something that aligns with the value you’ve already delivered.
Here’s what to include:
- A solution to a problem you know they’re facing.
- A short intro to your product or service, focusing on how it solves that problem.
- A clear call to action (CTA) directing them to your product page, website, or booking calendar.
Quick Tip:
This email should feel conversational, not like a hard sell. Think of it as offering a recommendation to a friend.
How to Set Up Your Welcome Flow (Even If You’re Not Techy)
Now for the fun part: setting it up!
I know the idea of setting up automations can sound complicated, but trust me—it’s easier than you think. And with my free template, you’ll be able to set up your welcome flow in no time.
Here’s what you need to do:
- Choose your email service provider (I recommend platforms like Mailchimp, ConvertKit, or Klaviyo—they all make it super easy).
- Create your welcome email flow using their automation tools. Most platforms have a simple drag-and-drop interface that lets you add emails and set delays between them.
- Customize my free template with your own branding, voice, and message.
- Test it out! Send a test email to yourself to make sure everything looks good and flows smoothly.
Once it’s all set up, your welcome flow will automatically trigger whenever someone subscribes to your list. That means you’ll be building relationships and making sales while focusing on other parts of your business!
Grab Your Free Welcome Flow Template
Still feeling a little overwhelmed? Don’t worry, I’ve got you! I’m giving you my Fast Track Welcome Flow Setup template completely FREE, so you can get your welcome flow up and running without the guesswork.
Click here to grab the free template and get started today!
You’ll have a fully automated welcome flow ready in under 30 minutes, and trust me—it’ll be a total game-changer for your email marketing.
Get Your Welcome Flow Up and Running Today
If you’re serious about email marketing, you need a welcome flow. It’s one of the most effective ways to engage your audience, build trust, and start making sales from day one.
Don’t let the techy stuff hold you back. With my free template, setting up your welcome flow will be a breeze. In just a few steps, you’ll have everything you need to welcome new subscribers and automate your email marketing like a pro.