Let’s talk about something that’s driving you crazy: You’ve been sending out emails, but no one’s biting. Your open rates are low, your click-through rates are practically non-existent, and you’re left wondering: What’s the deal?!
I’m going to hit you with some truth: Your emails aren’t converting because you don’t know your audience as well as you think you do. 🙈
Yep, that’s right. If you’re sending out emails that don’t speak directly to your readers’ needs, struggles, or desires, they’ll just keep scrolling. So, if you’ve ever caught yourself thinking, Why isn’t this working?—this post is for you.
Let’s break it down.
The Real Reason Your Emails Are Falling Flat
The biggest mistake I see? People writing emails that they want to send instead of emails their audience wants to read. If your emails feel generic, boring, or disconnected from your readers’ reality, they won’t convert.
Think of it this way: If you don’t know your audience inside and out—their pain points, their dreams, their needs—how can you expect to send them something that resonates? When you know your audience, you can create emails that feel personal, relatable, and—most importantly—clickable.
Here’s How to Fix It: Know Your Audience Inside and Out
Alright, let’s get into the actionable stuff. Here’s how you can get to know your audience better and write emails that actually get results.
1. Talk to Them Directly (Yes, Really)
You might think you know what your audience wants, but until you actually ask them, you’re guessing. And guessing is costing you sales.
Here’s what to do:
- Send out a quick survey asking what they struggle with, what they’re interested in, or what they need help with.
- Ask open-ended questions in your social media posts and pay attention to the comments.
- Reply to DMs and emails to start conversations. The more you talk to your audience, the more you’ll learn about what they really want.
By listening to your audience, you can stop guessing and start writing emails that speak directly to their needs.
2. Segment Your Email List for Better Targeting
Okay, so you know your audience a bit better now, but here’s the thing—not everyone on your list is the same. Some are just getting to know your brand, some are ready to buy, and others might need a little extra convincing. If you’re sending the same email to all of them, you’re missing out on sales.
Here’s how to fix it:
- Segment your list based on where your subscribers are in the customer journey. Are they brand new? Loyal customers? People who’ve shown interest but haven’t purchased yet?
- Create targeted email campaigns for each segment. Speak to their specific needs based on where they are in their buying process. New subscribers might want to know more about your brand, while loyal customers are ready for exclusive offers.
When you send the right email to the right people, your engagement and conversion rates will skyrocket.
3. Speak to Their Pain Points (Not Just Your Products)
Let me be clear: Your audience doesn’t care about your products—at least not at first. What they care about is how your product or service solves their problems. If your emails are all about what you’re selling instead of what they’re struggling with, they’ll get ignored.
Here’s what to do:
- Focus on the problem your audience is facing before you talk about your solution. For example, instead of just saying “Buy my planner,” talk about how chaotic mornings are without a plan and how your planner can solve that problem.
- Use language that mirrors the words your audience uses. This goes back to knowing them—what words are they using to describe their struggles? Use those same words in your emails to make it feel like you’re speaking directly to them.
Want to Turn Your Emails Into a Sales Machine?
If you’re tired of sending emails that don’t convert, it’s time to stop guessing and start knowing your audience inside and out. Once you know your readers, creating high-converting emails becomes so much easier.
And the best part? You don’t need to spend weeks figuring it out.
With my 1-Day Funnel Formula, you’ll learn how to set up an entire email funnel in just one day. It’s a step-by-step guide that shows you exactly how to connect with your audience, write emails that convert, and automate the process so your email marketing runs on autopilot.
Click here to check out the 1-Day Funnel Formula and start building an email funnel that works for you—fast!
Knowing Your Audience Is Everything
At the end of the day, email marketing only works if you know who you’re talking to. Your audience needs to feel like your emails were written for them. And the best part? Once you really understand your readers, writing emails that convert becomes so much easier.
Ready to get your email marketing up and running without spending weeks figuring it out? Click here to grab my 1-Day Funnel Formula and start turning your audience insights into cash!
You’ve got this!